The challengeCreate a music video that remained deeply rooted in the identity of Naples while expanding its visual language through emerging AI technology. The challenge was to merge documentary realism with surreal imagery without losing the emotional authenticity of Liberato's world.
The idea2RIOT developed a hybrid narrative where real footage shot through the streets and alleyways of Naples gradually opens into dreamlike visions. Inspired by the city's folklore, symbols and collective memory, the film transforms familiar places into poetic landscapes that echo the themes of Turna.
The experienceWorking alongside director Francesco Lettieri and Liberato, 2RIOT developed the visual research, symbolic language and AI production workflow behind the project. Combining handheld live-action cinematography with generative imagery, the team crafted a seamless dialogue between reality and imagination, creating Italy's first music video produced with OpenAI's Sora.
OutcomeReleased alongside Liberato's new album on 1 January 2025, the film received widespread attention for both its artistic approach and technical innovation. Beyond supporting the album launch, it became a landmark project in the Italian creative industry, demonstrating how AI could be integrated into cinematic storytelling while preserving a strong authorial vision.
The challengeCreate a music video that remained deeply rooted in the identity of Naples while expanding its visual language through emerging AI technology. The challenge was to merge documentary realism with surreal imagery without losing the emotional authenticity of Liberato's world.
The idea2RIOT developed a hybrid narrative where real footage shot through the streets and alleyways of Naples gradually opens into dreamlike visions. Inspired by the city's folklore, symbols and collective memory, the film transforms familiar places into poetic landscapes that echo the themes of Turna.
The experienceWorking alongside director Francesco Lettieri and Liberato, 2RIOT developed the visual research, symbolic language and AI production workflow behind the project. Combining handheld live-action cinematography with generative imagery, the team crafted a seamless dialogue between reality and imagination, creating Italy's first music video produced with OpenAI's Sora.
OutcomeReleased alongside Liberato's new album on 1 January 2025, the film received widespread attention for both its artistic approach and technical innovation. Beyond supporting the album launch, it became a landmark project in the Italian creative industry, demonstrating how AI could be integrated into cinematic storytelling while preserving a strong authorial vision.
