The challenge2RIOT conceived and produced the complete visual system for the project, developing the live show visuals, a bespoke video mapping sequence projected onto a sculptural white horse on stage, and the official visualizers for every track on the album. Each piece was designed around the themes of its respective song while contributing to a unified visual language that extended across stage, digital platforms and immersive environments.
The ideaInspired by the album artwork, the white horse became the visual thread connecting the entire project. Each track was then translated into its own symbolic world, creating a collection of independent visual narratives that remained connected through a shared aesthetic and atmosphere.
The experience2RIOT conceived and produced the complete visual system for the live performance, creating stage visuals, official visualizers and audiovisual content inspired by the themes of each song. The project later expanded into an immersive mirrored installation in front of Milan Central Station, allowing visitors to step inside the album's visual universe ahead of its release.
OutcomeThe visual language expanded beyond the concert itself, becoming the official visual identity of the album across multiple formats. The stage production, the mapped sculptural installation and the complete series of visualizers, released on YouTube and platforms such as Spotify, created a cohesive audiovisual ecosystem that accompanied the album before, during and after the tour.
The challenge2RIOT conceived and produced the complete visual system for the project, developing the live show visuals, a bespoke video mapping sequence projected onto a sculptural white horse on stage, and the official visualizers for every track on the album. Each piece was designed around the themes of its respective song while contributing to a unified visual language that extended across stage, digital platforms and immersive environments.
The ideaInspired by the album artwork, the white horse became the visual thread connecting the entire project. Each track was then translated into its own symbolic world, creating a collection of independent visual narratives that remained connected through a shared aesthetic and atmosphere.
The experience2RIOT conceived and produced the complete visual system for the live performance, creating stage visuals, official visualizers and audiovisual content inspired by the themes of each song. The project later expanded into an immersive mirrored installation in front of Milan Central Station, allowing visitors to step inside the album's visual universe ahead of its release.
OutcomeThe visual language expanded beyond the concert itself, becoming the official visual identity of the album across multiple formats. The stage production, the mapped sculptural installation and the complete series of visualizers, released on YouTube and platforms such as Spotify, created a cohesive audiovisual ecosystem that accompanied the album before, during and after the tour.
