IPSEN ✺ Muoviti per superare i tabù della spasticità

The challengeMake a misunderstood consequence of stroke visible without reducing people to a diagnosis, balancing difficult everyday realities with an empowering invitation to speak and seek care.
The ideaEveryday movement becomes the visual language, revealing how spasticity can turn simple gestures into difficult or painful actions.
The experienceA direct human tone connects patients, caregivers and the public, framing information and timely intervention as tools for support and quality of life.
OutcomeThe project extends Ipsen's work in neuroscience and patient education and contributes to a broader public conversation around post-stroke spasticity.
© Selected Works
2RIOT
CREATIVE STUDIO
© Selected Works
CREATIVE STUDIO
© Selected Works
CREATIVE STUDIO

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