The challengeCreate a music video capable of translating an abstract musical concept into a visual narrative. Rather than illustrating the song, the challenge was to build a symbolic journey inspired by Iggy Pop's repeated phrase, “The harp is not heard, as much”, giving form to an endless search for an instrument that always seems just out of reach.
The idea2RIOT imagined the story through the perspective of an autonomous drone traveling across a distant, post-human world. Crossing deserted coastlines, abandoned cities, forests and vast landscapes, the machine continuously identifies objects resembling a harp, only to discover that each one is something else. The search itself becomes the narrative.
The experienceCreated entirely through a generative AI workflow, 2RIOT developed the concept, visual direction and cinematic language. Inspired by the harp's timeless cultural legacy and guided by Iggy Pop's voice, the project combines speculative world-building with a continuous first-person journey through surreal environments.
OutcomeReleased in 2025 as the official music video for The Harp Chapter 1 by Kety Fusco featuring Iggy Pop, the film expands the song into a poetic visual experience where music, technology and imagination converge.
The challengeCreate a music video capable of translating an abstract musical concept into a visual narrative. Rather than illustrating the song, the challenge was to build a symbolic journey inspired by Iggy Pop's repeated phrase, “The harp is not heard, as much”, giving form to an endless search for an instrument that always seems just out of reach.
The idea2RIOT imagined the story through the perspective of an autonomous drone traveling across a distant, post-human world. Crossing deserted coastlines, abandoned cities, forests and vast landscapes, the machine continuously identifies objects resembling a harp, only to discover that each one is something else. The search itself becomes the narrative.
The experienceCreated entirely through a generative AI workflow, 2RIOT developed the concept, visual direction and cinematic language. Inspired by the harp's timeless cultural legacy and guided by Iggy Pop's voice, the project combines speculative world-building with a continuous first-person journey through surreal environments.
OutcomeReleased in 2025 as the official music video for The Harp Chapter 1 by Kety Fusco featuring Iggy Pop, the film expands the song into a poetic visual experience where music, technology and imagination converge.
